BRAINWASH @ 34FINEART
29 January - 16 February 2013
34FineArt is proud to announce an exclusive exhibition
by one of the most talked about artists of the century,
Mr. Brainwash. Patrons of the Gallery will be familiar
with Brainwash’s work, first shown in 2011 in
the Gallery’s urban group show, Outside.
Since then there has been a growing demand for his
work in South Africa and the upcoming exhibition gives
viewers the opportunity to experience a broad spectrum
of works from the Gallery’s private collection.
34FineArt also caught up with the artist at his recent
London exhibition to confirm our ongoing partnership
in South Africa.
Mr. Brainwash is the moniker of Los Angeles-based
filmmaker and Pop artist Thierry Guetta. Brainwash
made his debut in June 2008 with one of LA's most
memorable solo art exhibitions, Life is Beautiful,
held at the historic CBS Studios on Sunset Boulevard.
Originally scheduled to open for only two weeks, the
exhibit eventually ran for over three months, attracting
more than 30,000 visitors.
Following this, his work continued to garner recognition
from art collectors and street-art enthusiasts alike.
In 2009, he was commission to design the cover of
Madonna’s iconic greatest hits compilation,
Celebration. In addition to the CD cover
design, Brainwash also created 15 different cover
images for the accompanying vinyls, singles and DVD
In February 2010, Brainwash made his New York solo
debut with his show Icons, a 15,000 square-foot
exhibition in the heart of Manhattan's Meatpacking
District. The sold-out show was extended until early
May 2010 and attracted attention from major collectors
as well as prestigious auction houses including Sotheby's,
Christie's and Phillips.
Brainwash is also the subject of Banksy's documentary
film, Exit Through The Gift Shop, which debuted
at the Sundance Film Festival in January 2010. Using
street art footage shot by Guetta himself, Banksy
eventually turned the camera on the only man he has
ever allowed to film him. The collaboration resulted
in a remarkable street art documentary that is part
personal journey and part expose. The film, and the
character of Mr. Brainwash himself, asks some challenging
questions about the contemporary art scene and the
role of hot air and hype in commercial artistic success.
In 2011 the film was nominated for an Academy Award
in the documentary feature category and has also fueled
speculation about the working relationship between
Mr. Brainwash and Banksy, with some suggesting that
Brainwash is a Banksy alias. ‘Time will tell’
has been Brainwash’s only response to the rumours.
Mr. Brainwash ended 2010 with a bang, taking Miami
Art Basel, the most important art fair in the US,
by storm. Within 10 days, without any announcement
or promotion, he turned a 25,000-square foot empty
retail space in the heart of South Beach into another
art spectacle entitled Under Construction.
More recently Mr. Brainwash invaded London with not
one but two major shows in rapid succession in the
city in 2012. The first, opening on 1st August 2012,
was held at The Old Sorting Office, a former Royal
Mail building. The show featured a collaboration with
Grammy award-winning DJ and producer David Guetta,
creating an urban cultural scene which fuses electronic
music and street art. David Guetta filmed the music
video for his new track, 'Metropolis', at the private
preview party, also co-sponsored by Coca-Cola. Dan
White, Group Category Director for Energy Drinks at
The Coca-Cola Company said of the event that, "As
with all that we undertake with the brand, our goal
is to inspire creativity and bring about new forms
of expression. We hope that this collaboration, between
two of the world's greatest creative minds, will encourage
others to take up the mantle and become the game changers
of their own generation."
Brainwash’s second show of 2012 opened during
the Frieze Art Fair on the 11th of October to similar
Back in LA, Mr. Brainwash is planning his next project,
which promises to be even bigger than previous ones.
With works regularly appearing at prestigious auction
houses like Sotheby's, Christies and Phillips, his
reputation is gaining respect from serious collectors
Do not miss this unique opportunity between 29 January
16 February to view or acquire one of these works
in Cape Town.
Second Floor Hills Building, Buchanan Square
160 Sir Lowry Road
Tuesday - Friday 10:34-16:00
Andries Loots +27 21 461 1863 +27
82 354 1500