Mr. Brainwash "Love = mc2" 2012 Silkscreen ed 70
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 Andries Loots with Mr. Brainwash 2012, London
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PRESS RELEASE

MR. BRAINWASH @ 34FINEART
29 January - 16 February 2013

34FineArt is proud to announce an exclusive exhibition by one of the most talked about artists of the century, Mr. Brainwash. Patrons of the Gallery will be familiar with Brainwash’s work, first shown in 2011 in the Gallery’s urban group show, Outside. Since then there has been a growing demand for his work in South Africa and the upcoming exhibition gives viewers the opportunity to experience a broad spectrum of works from the Gallery’s private collection. 34FineArt also caught up with the artist at his recent London exhibition to confirm our ongoing partnership in South Africa.

Mr. Brainwash is the moniker of Los Angeles-based filmmaker and Pop artist Thierry Guetta. Brainwash made his debut in June 2008 with one of LA's most memorable solo art exhibitions, Life is Beautiful, held at the historic CBS Studios on Sunset Boulevard. Originally scheduled to open for only two weeks, the exhibit eventually ran for over three months, attracting more than 30,000 visitors.

Following this, his work continued to garner recognition from art collectors and street-art enthusiasts alike. In 2009, he was commission to design the cover of Madonna’s iconic greatest hits compilation, Celebration. In addition to the CD cover design, Brainwash also created 15 different cover images for the accompanying vinyls, singles and DVD releases.

In February 2010, Brainwash made his New York solo debut with his show Icons, a 15,000 square-foot exhibition in the heart of Manhattan's Meatpacking District. The sold-out show was extended until early May 2010 and attracted attention from major collectors as well as prestigious auction houses including Sotheby's, Christie's and Phillips.

Brainwash is also the subject of Banksy's documentary film, Exit Through The Gift Shop, which debuted at the Sundance Film Festival in January 2010. Using street art footage shot by Guetta himself, Banksy eventually turned the camera on the only man he has ever allowed to film him. The collaboration resulted in a remarkable street art documentary that is part personal journey and part expose. The film, and the character of Mr. Brainwash himself, asks some challenging questions about the contemporary art scene and the role of hot air and hype in commercial artistic success. In 2011 the film was nominated for an Academy Award in the documentary feature category and has also fueled speculation about the working relationship between Mr. Brainwash and Banksy, with some suggesting that Brainwash is a Banksy alias. ‘Time will tell’ has been Brainwash’s only response to the rumours.

Mr. Brainwash ended 2010 with a bang, taking Miami Art Basel, the most important art fair in the US, by storm. Within 10 days, without any announcement or promotion, he turned a 25,000-square foot empty retail space in the heart of South Beach into another art spectacle entitled Under Construction.

More recently Mr. Brainwash invaded London with not one but two major shows in rapid succession in the city in 2012. The first, opening on 1st August 2012, was held at The Old Sorting Office, a former Royal Mail building. The show featured a collaboration with Grammy award-winning DJ and producer David Guetta, creating an urban cultural scene which fuses electronic music and street art. David Guetta filmed the music video for his new track, 'Metropolis', at the private preview party, also co-sponsored by Coca-Cola. Dan White, Group Category Director for Energy Drinks at The Coca-Cola Company said of the event that, "As with all that we undertake with the brand, our goal is to inspire creativity and bring about new forms of expression. We hope that this collaboration, between two of the world's greatest creative minds, will encourage others to take up the mantle and become the game changers of their own generation."

Brainwash’s second show of 2012 opened during the Frieze Art Fair on the 11th of October to similar success.

Back in LA, Mr. Brainwash is planning his next project, which promises to be even bigger than previous ones. With works regularly appearing at prestigious auction houses like Sotheby's, Christies and Phillips, his reputation is gaining respect from serious collectors worldwide.

Do not miss this unique opportunity between 29 January 16 February to view or acquire one of these works in Cape Town.

34FineArt
Second Floor Hills Building, Buchanan Square 
160 Sir Lowry Road
Woodstock

Gallery Hours: 
Tuesday - Friday 10:34-16:00
Saturday 10:34-13:34

Contact:
 Andries Loots +27 21 461 1863   +27 82 354 1500
34fineart.com
info@34fineart.com

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